Matsuyama & central Ehime Matsuyama
Shikoku’s largest city: an original hilltop castle, vintage trams, haiku and the gateway to Dogo Onsen.

Japan’s oldest hot spring, an original hilltop castle, a 70-kilometre cycle route across the sea and the highest mountain in the west of the country — all in one mild, citrus-scented prefecture that most visitors to Japan never reach.
Ehime covers the north-western quarter of Shikoku, the smallest of Japan’s four main islands. To the north it faces the calm, island-strewn Seto Inland Sea; to the west, the indented Uwa Sea; behind both rise mountains that reach almost 2,000 metres. The climate is among the mildest in the country, which is why the hillsides are terraced with mikan orchards and why the prefecture’s name is practically a synonym for citrus.
For travellers it offers the classic ingredients of a Japan trip without the crowds: Matsuyama, a relaxed city of half a million with an original castle and vintage trams; Dogo Onsen, whose wooden bathhouse has been in use since 1894; the Shimanami Kaido, one of the world’s great bike rides; and a string of small towns — Uchiko, Ozu, Uwajima — where old streets and local customs have survived intact.
It is also easy. There are direct flights from Tokyo and Osaka and, depending on the season, from Taipei, Seoul and Busan; a limited express connects with the Shinkansen at Okayama; and a ferry crosses from Hiroshima in a little over an hour. This site is organised the way you will travel: pick a destination, and you will find its tours, sights, transport, practical guide and best season on their own pages.
Every destination has its own overview plus pages for tours and tickets, things to see, getting there, a travel guide and when to go.
Matsuyama & central Ehime Shikoku’s largest city: an original hilltop castle, vintage trams, haiku and the gateway to Dogo Onsen.
Matsuyama & central Ehime One of Japan’s oldest hot springs, with a storybook wooden bathhouse at its heart and ryokan all around.
Imabari & the islands Japan’s great island-hopping cycle route across the Seto Inland Sea, starting from the towel-and-shipbuilding city of Imabari.
Southern Ehime (Nanyo) A beautifully kept merchant town that grew rich on wax, with a working kabuki theatre and a street of cream-walled townhouses.
Southern Ehime (Nanyo) The “Little Kyoto of Iyo”: a riverside castle town with a timber-built keep, an exquisite cliff-top villa and summer cormorant fishing.
Southern Ehime (Nanyo) A far-south castle town of bull sumo, pearls and sea bream on rice, at the end of the railway line.
Mountains & eastern Ehime The highest peak in western Japan — a sacred summit climbed by iron chains — above a city where pure spring water wells up in the streets.
Mountains & eastern Ehime An industrial city with a spectacular secret: the mountain ruins of the Besshi copper mine, the “Machu Picchu of the East”.
Matsuyama & central Ehime A tiny unmanned station with nothing between its platform and the sea — Japan’s most photographed railway sunset.
Mountains & eastern Ehime Ehime’s cool highlands: an emerald gorge at the foot of Mount Ishizuchi, cliff-side pilgrimage temples and the grassy ridges of the Shikoku Karst.
Matsuyama & central Ehime Matsuyama’s pottery town: sturdy white porcelain painted in indigo, dozens of small kilns to visit and one of western Japan’s biggest zoos.
If you only have a few days, build them around these.
Soak in the granite baths of the 1894 Honkan, then wander home in a yukata.
Island-hop across six bridges on Japan’s most famous bike route — in a day or two.
One of twelve original keeps, reached by ropeway or chairlift above the city.
A wax merchants’ street and a wooden kabuki theatre, 25 minutes from Matsuyama.
Iron chains, a summit shrine and the roof of western Japan.
A bench, a platform and the whole of the Inland Sea turning orange.
Sea bream cooked with rice in Matsuyama, or raw in egg sauce in Uwajima.
Temples 40 to 65 of Shikoku’s 88 are in Ehime — some in the heart of the city.
A hand-picked selection from several destinations. Every one is a real GetYourGuide listing; we tell you plainly where the catalogue is thin.
Guided walk From about €48 A guided walk through the hot-spring quarter — the Botchan Karakuri Clock, Isaniwa Shrine and the Honkan — with local snacks and stories.
Private tour From about €158 A government-licensed guide builds a half-day around your interests — the castle, Dogo Onsen, Ishite-ji or the arcades — travelling on foot and by tram.
Day trip From about €134 A guided day at the Honshu end of the Shimanami Kaido: Onomichi’s hillside temples, then a ferry to Ikuchijima island.
Sake brewery From about €113 Go behind the scenes at a long-established brewery near Dogo Onsen and taste a range of its sake with a guide.
Shore excursion From about €446 / group of 4 A private vehicle from the port or town to Uwajima Castle and the stone-walled terraces of Yusu Mizugaura, which are hard to reach otherwise.
Workshop From about €85 Repair ceramics with gold-coloured lacquer in a studio on Mukaishima, the first island of the route from Onomichi.
Who each place suits, how long to give it and how far it is from Matsuyama.
| Destinations | Best for | How long | From Matsuyama |
|---|---|---|---|
| Matsuyama | Castles, city life, food, first-time visitors | 1–2 full days, longer as a base | You are here — airport 15–25 min by bus |
| Dogo Onsen | Hot springs, ryokan stays, couples, culture | Half a day, ideally one night | Tram, 10–15 min from Okaido, about 25 from JR Matsuyama |
| Shimanami Kaido & Imabari | Cycling, sea views, island life, active travellers | 1 day for a taster, 2 days for the full route | JR limited express to Imabari, 35–40 min |
| Uchiko | Old townscapes, crafts, slow travel | Half a day; a night if you love quiet towns | JR limited express Uwakai, about 25 min |
| Ozu | Castles, architecture, heritage stays, river scenery | Half a day to one night | JR limited express Uwakai, about 35 min |
| Uwajima | Castles, food, local traditions, off-the-beaten-track | 1 day; 2 with the coast or gorge | JR limited express Uwakai, about 1 h 20 min |
| Mount Ishizuchi & Saijo | Hiking, mountain scenery, pilgrimage culture, festivals | 1 full day for the climb; 2 with Saijo | JR limited express to Iyo-Saijo, about 1 h; then bus 55 min |
| Niihama | Industrial heritage, ruins, festivals, photographers | Half a day to one day | JR limited express, about 1 h 10 min |
| Shimonada & the Iyo-nada Coast | Sunsets, railway journeys, photography | 1–3 hours, timed for sunset | JR local train, 50–60 min |
| Kuma Kogen & Omogo Gorge | Nature, scenic drives, autumn colour, pilgrimage temples | 1 day; 2 with the Shikoku Karst | Car about 1 h; JR bus about 1 h 10 min |
| Tobe | Crafts, shopping for ceramics, families | Half a day; a full day with the zoo | Iyotetsu bus, 40–50 min; car 30 min |
Cherry blossom at Matsuyama Castle in late March and April; the best cycling weather of the year on the Shimanami Kaido.
Hot and humid on the coast, cool in the highlands. Festivals, cormorant fishing in Ozu and the opening of Mount Ishizuchi.
Clear skies, the great festivals of Saijo and Niihama in mid-October, and autumn colour from the peaks down to the gorges.
Mild, dry and quiet: peak season for hot springs and for fresh mikan. Snow only in the mountains.
Realistic day-by-day plans that link the destinations by train, tram and bicycle.
2 days The essential Ehime weekend: an original castle, a legendary bathhouse and the food of the Inland Sea.
4 days Old merchant towns to the south, island cycling to the north, with Matsuyama as your base throughout.
6 days From the bull-sumo port of Uwajima to the summit of western Japan, with two nights away from the city.
From historic inns at Dogo Onsen to cyclists’ hotels in Imabari and restored merchant houses in Ozu and Uchiko.
Matsuyama’s best-known full-service hotel, on the main avenue below the castle with the tram stop outside and Okaido a short walk away.
A modern hotel at the top of the Okaido arcade, steps from the castle ropeway, with a rooftop spa for guests.
A historic Dogo ryokan with a celebrated stroll garden, long associated with literary and imperial guests, a few minutes from the Honkan.
One of Dogo’s grand traditional inns, known for its Noh stage and refined kaiseki dinners, close to the Honkan.
Next to Imabari Station and geared to cyclists, with bike-friendly facilities — the easiest base for an early start.
The city’s largest full-service hotel, in the centre near the city hall, with several restaurants and a big public bath.
Current listings for Ehime Prefecture, straight from GetYourGuide. When local listings run out it fills the row with nearby Shikoku and Setouchi activities.
Ehime is a prefecture on Shikoku, the smallest of Japan’s four main islands, facing Hiroshima across the Seto Inland Sea. Its capital, Matsuyama, is about 1 hour 30 minutes from Tokyo by air and about 2 hours 40 minutes from Okayama by limited express.
Two days cover Matsuyama and Dogo Onsen. Four days add Uchiko, Ozu and a ride on the Shimanami Kaido. With six you can reach Uwajima in the south or climb Mount Ishizuchi. See our itineraries.
Dogo Onsen, Matsuyama Castle, the Shimanami Kaido cycling route, mikan and other citrus, Imabari towels, sea bream dishes, haiku, and 26 temples of the Shikoku 88-temple pilgrimage.
Yes, especially combined with Hiroshima, which is a short ferry ride away. You get a castle, a famous hot spring and coastal scenery with far fewer tourists than on the main Tokyo–Kyoto route.
For Matsuyama, Dogo, Imabari, Uchiko, Ozu, Uwajima, Saijo and Niihama, yes — trains and trams are all you need. A car is needed for the highlands (Omogo Gorge, Shikoku Karst) and helpful for rural coasts.
Fewer than in Japan’s big cities. GetYourGuide’s listings are concentrated in Matsuyama, Dogo Onsen and around the Shimanami Kaido; several smaller destinations have none, and we say so on each page.
Guided walks in Dogo Onsen, private guides in Matsuyama, sake breweries and Shimanami day trips — reserve now, pay later and cancel free on most tours.