Private tour From about €158 Matsuyama customised private tour with a licensed guide
A government-licensed guide builds a half-day around your interests — the castle, Dogo Onsen, Ishite-ji or the arcades — travelling on foot and by tram.
Matsuyama tours & tickets
Real, bookable GetYourGuide experiences for Matsuyama — and an honest note on what the catalogue does and does not cover here.
Matsuyama has the widest choice of GetYourGuide experiences in Ehime, though it is still a short list by big-city standards. The pick of it is a customisable private tour with a government-licensed guide, two sake brewery visits with tastings, and — if you are based on Honshu — a full-day trip from Hiroshima that covers the castle, Ishite-ji and Dogo Onsen.
Honest coverage note: GetYourGuide lists roughly a dozen products for Matsuyama, most of them new with few reviews so far. Everything below is a real listing; there are no skip-the-line castle tickets on the platform — you simply buy those at the ropeway station.
Bookable experiences for Matsuyama
Private tour From about €158 
Sake brewery From about €113 Matsuyama: Minakuchi sake brewery tour with tasting
Go behind the scenes at a long-established brewery near Dogo Onsen and taste a range of its sake with a guide.
Day trip From about €300 From Hiroshima: Matsuyama Castle, Ishite-ji & Dogo Onsen
A full guided day across the Inland Sea from Hiroshima, covering Matsuyama’s three essential sights in around eight hours.
Shore excursion From about €312 / group of 4 Matsuyama private shore excursion with audio guide
A private vehicle with port pickup and an audio guide for cruise passengers: the castle, Dogo’s bathhouse district and Isaniwa Shrine at your own pace.
Sake brewery From about €113 Matsuyama: Sakura Uzumaki brewery tour & sake tasting
Visit a family-run brewery in the north of the city, see how sake is made and compare several styles.
Food & drink From about €113 Bar-hopping tour in Matsuyama
An evening with a local guide through the izakaya and small bars around the arcades, with food and drinks along the way.
Workshop From about €56 Sushi-making experience in Matsuyama
Learn to shape nigiri under instruction and eat what you make — a short, hands-on class suitable for beginners.
Transfer From about €99 / group of 3 Private transfer: Matsuyama Airport ↔ Matsuyama city
A pre-booked private car between the airport and your hotel in central Matsuyama, priced per vehicle.
Day trip From about €376 / group of 5 From Takamatsu or Tokushima: Shimonada, Dogo & Matsuyama day trip
A private car day across Shikoku that stops at the seaside platform of Shimonada before Dogo Onsen and Matsuyama.
Prices are approximate “from” prices in euros seen on GetYourGuide in October 2026 and change with season and group size — the booking page always shows the live price in your currency.
Live availability
What GetYourGuide lists right now
Live results from GetYourGuide’s own Matsuyama page. When it has few local listings it fills the row with nearby Shikoku and Setouchi activities.
Booking tips
- Private guides here are often booked by cruise passengers on ship days — reserve early if your dates match a port call.
- The sake brewery visits run on fixed days and need advance notice; check the calendar before planning your day around them.
- Castle, ropeway and bathhouse tickets are sold on the spot and rarely sell out, so save your booking budget for a guide or a tasting.
- Arriving late or with luggage? The private airport transfer is priced per vehicle, which works out well for three people.
Ready to go?
Ready for Matsuyama?
Lock in a guide, a tasting or a day trip for Matsuyama now — most GetYourGuide bookings can be cancelled free up to 24 hours before.